Hick's Law
Reduce choice
The more options, the harder it is to decide.
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Miller's Law
Limit how much you show
Chunk information into small groups people can scan and remember.
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Chunking
Group into meaningful units
Split content into labeled chunks so each block reads as one idea.
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Cognitive Load
Reduce cognitive load
Working memory is limited — remove noise and split complex tasks.
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Recognition over Recall
Favor recognition over recall
Show options and cues instead of asking users to remember.
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Serial Position Effect
Use primacy and recency
People remember the first and last items in a series best.
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Von Restorff Effect
Make key items stand out
When similar items appear together, the one that differs is noticed and recalled more.
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