Ticketboost
TicketBoost is a promotion platform that enables event organizers to launch campaigns across IVKGroup channels.
Outcome
Problem
Organizers had to launch campaigns manually through managers → long, non-scalable process
Why it matters
A manual process limits the number of resources launched and directly impacts revenue. The team spent resources on operational tasks instead of scaling the product, and the organizers did not provide quick access to the promotion channel.
Research
To better understand the problem, I conducted interviews with event organizers and analyzed the existing campaign launch process. I focused on identifying friction points, time delays, and dependencies in the workflow.
🔥 Insights
Organizers had limited visibility into:
available promotion options
pricing structure
placement conditions
Because of this, they had to rely on back-and-forth communication instead of making quick, informed decisions.
This not only slowed down the process but also reduced confidence in the system.
User Flow
Based on these insights, I designed a new end-to-end user flow that allows organizers to independently create, configure, and launch campaigns without manager involvement. The flow covers the entire journey — from entering the platform to launching and managing campaigns.
Previous Process
Campaigns were launched manually through communication with managers via email.
The organizers had to describe their request, wait for a response, clarify details and confirm the conditions before launching.
This process was slow, fragmented, and highly dependent on manual coordination.
Solution
I designed and built a self-service platform that automates the campaign creation process. Organizers can now select promotion channels, configure campaigns, and launch them independently, without relying on manual operations.
Key Features
The platform includes: campaign creation with a simplified setup flow, centralized channel selection (website, social media, email), campaign management tools, and internal admin automation to support scalability.
System Thinking
In addition to interface design, I contributed to defining the platform logic, data structure, and internal processes. This ensured that the system could handle multiple campaigns simultaneously and scale without increasing operational overhead.
Impact
As a result, the platform transformed a manual process into a scalable product, reduced operational workload, and created a sustainable revenue stream for the business.